Post by sitomo101 on Mar 10, 2024 2:51:30 GMT -6
Innovation : a word that has been on everyone's lips in recent years. The theme of books, conferences, debates, which try to recover a rule, a certain and defined direction, to offer managers to transform their companies and project them towards the future. The driving force from which modernization strategies and processes can thrive for the medium and long term. An ambitious ideal, which opens up to the most disparate questions : does innovation arise in times of crisis or in quiet periods? Do you innovate more by chance or through structured processes? Are innovators more frequently scientific minds or minds with humanistic approaches? In today's special we talk about innovation in business communication as an essential element of growth for Italian companies and beyond, therefore.
From a survey carried out by Lenovys , a business consultancy Oman Phone Number Data company, conducted on a sample of around 300 medium-large Italian companies, it emerges that the majority of Italian companies are attentive to innovation but less than one in three is satisfied with the results. Today, therefore, talking about innovation is an essential element for outlining the future scenarios of companies, complex organizations, governments and nations, but it is also an impervious, slippery territory, where one often gets lost behind easy solutions or in the reflection produced by "mirrors". for the larks." Because, contrary to what many believe or proclaim, there is no ready-to-use "recipe" for innovation . What are we talking about when we talk about innovation Innovation; how to innovate; creative process; agency The first to talk about innovation was Schumpeter who, in "Theory of Economic Development.
defined it as the first introduction of a new product, process or system into the economic and social system . An entrepreneurial act, therefore, capable of moving an invention from the first idea stage to that of concrete commercial application. The Schumpeterian definition is clearly not limited to technical innovations relating to new products and processes, but also includes organizational and management innovations, the opening of new markets, the discovery of new sources of supply, etc. Innovation: the recent OECD definition Furthermore, the OECD defines innovation as "the implementation of a new or significantly improved product (good or service), or a process, a new marketing method, or otherwise a new business organizational method, place of work or external relations".
From a survey carried out by Lenovys , a business consultancy Oman Phone Number Data company, conducted on a sample of around 300 medium-large Italian companies, it emerges that the majority of Italian companies are attentive to innovation but less than one in three is satisfied with the results. Today, therefore, talking about innovation is an essential element for outlining the future scenarios of companies, complex organizations, governments and nations, but it is also an impervious, slippery territory, where one often gets lost behind easy solutions or in the reflection produced by "mirrors". for the larks." Because, contrary to what many believe or proclaim, there is no ready-to-use "recipe" for innovation . What are we talking about when we talk about innovation Innovation; how to innovate; creative process; agency The first to talk about innovation was Schumpeter who, in "Theory of Economic Development.
defined it as the first introduction of a new product, process or system into the economic and social system . An entrepreneurial act, therefore, capable of moving an invention from the first idea stage to that of concrete commercial application. The Schumpeterian definition is clearly not limited to technical innovations relating to new products and processes, but also includes organizational and management innovations, the opening of new markets, the discovery of new sources of supply, etc. Innovation: the recent OECD definition Furthermore, the OECD defines innovation as "the implementation of a new or significantly improved product (good or service), or a process, a new marketing method, or otherwise a new business organizational method, place of work or external relations".