Post by account_disabled on Mar 8, 2024 21:39:38 GMT -6
Account based growth (ABG) is a business strategy focused on growing and maximizing the value of specific target accounts. It is an approach that follows the entire customer journey , from acquisition to post-sales and retention, and focuses on building long-term relationships. In this article, we'll show you how account-based growth helps generate lasting value and drive sustainable business growth . By the end of reading, you will know: When account based growth was born and how it developed , from the economic theories that provide the basis for its corporate implementation How account based growth and traditional marketing differ : tactics, strategies and objectives How to succeed with account based growth and which companies have made it Account based growth (ABG) is a business approach that focuses on growing and maximizing the value of key accounts : it goes beyond initial customer acquisition and focuses on building long-term relationships through personalized services that identify opportunities and growth potential of individual accounts and increase satisfaction.
In this content, we'll explain how to leverage ABG to Germany Phone Number take your business to the next level . Here's what we'll see in detail: From past to present: the history of ABG At the origin of the ABG: the Pareto principle The Pareto principle applied to marketing ABG vs Traditional Marketing: What's the Difference? Difference 1: the approach to the target Difference 2: the goals Difference 3: Metrics Difference 4: the budget From zero to hero: Successful case study in the use of ABG Telstra Athos Fujitsu Adv Media Lab's winning account based growth Is ABG really the future of marketing? What is Account Based Growth and why is it essential From ABM to account based growth Serena M. Calabrò, Daniel Casarin, Sara Balleroni, Denis Baldi Webinar & Live Q&A – 26 September at 4.00 pm DOWNLOAD THE COMPLETE WEBINAR MATERIAL › From past to present: the history of ABG To talk about Account Based Growth, we must start from an assumption: some customers are more important than others.
This is demonstrated by a widely tested empirical trend, that 80% of revenue comes from 20% of customers. Following this assumption, marketing efforts should focus on the accounts with the greatest growth potential. It is the so-called 80/20 principle (80/20 principle or Pareto principle) on which the concept of ABG is based. At the origin of the ABG: the Pareto principle Account Based Growth has ancient origins. According to the Italian economist Vilfredo Pareto (who lived between the end of the nineteenth century and the beginning of the twentieth century) 80% of wealth is owned by 20% of the population and this proportion is valid everywhere and in any historical period.
In this content, we'll explain how to leverage ABG to Germany Phone Number take your business to the next level . Here's what we'll see in detail: From past to present: the history of ABG At the origin of the ABG: the Pareto principle The Pareto principle applied to marketing ABG vs Traditional Marketing: What's the Difference? Difference 1: the approach to the target Difference 2: the goals Difference 3: Metrics Difference 4: the budget From zero to hero: Successful case study in the use of ABG Telstra Athos Fujitsu Adv Media Lab's winning account based growth Is ABG really the future of marketing? What is Account Based Growth and why is it essential From ABM to account based growth Serena M. Calabrò, Daniel Casarin, Sara Balleroni, Denis Baldi Webinar & Live Q&A – 26 September at 4.00 pm DOWNLOAD THE COMPLETE WEBINAR MATERIAL › From past to present: the history of ABG To talk about Account Based Growth, we must start from an assumption: some customers are more important than others.
This is demonstrated by a widely tested empirical trend, that 80% of revenue comes from 20% of customers. Following this assumption, marketing efforts should focus on the accounts with the greatest growth potential. It is the so-called 80/20 principle (80/20 principle or Pareto principle) on which the concept of ABG is based. At the origin of the ABG: the Pareto principle Account Based Growth has ancient origins. According to the Italian economist Vilfredo Pareto (who lived between the end of the nineteenth century and the beginning of the twentieth century) 80% of wealth is owned by 20% of the population and this proportion is valid everywhere and in any historical period.