Post by account_disabled on Dec 3, 2023 22:54:13 GMT -6
Even though there are other crucial factors for any content to get to the audience, such as SEO, Byron point-blankly defends that “story first, optimization second. Unless your story is compelling, no one’s going to read it. It doesn’t matter how well it’s optimized.”
Byron shared his 10 secrets for scalable content C Level Executive Email Lists creation, approaching creativity, Digital Marketing practices and hacks for managing a team of creators.
Check out the full video interview (or read the transcription below):
Transcription:
Vitor Peçanha: There you go. Hello everyone. Welcome to another Jam Session. I’m Vitor Peçanha here. I’m co-founder and CMO at Rock Content and I am your host today.
Just to remind you: our Jam Sessions are a mix of presentations, interviews and webinars, with Marketing and SaaS leaders and thought leaders, all powered by Rock Content.
Today, we have a very special guest.
Someone who’s really aligned with our mission of creating great content, not only for customers, but for the market.
It’s Byron White, founder of WriterAccess and Content Marketing Conference (CMC), also now part of the Rock Content family.
Welcome Byron.
Byron White: Great to be here. Thanks for having me.
Peçanha: Awesome. Why don’t you tell us a little bit about yourself, like, where did your passion for Content Marketing come from?
Byron: Yeah, wow, you know I’ve been on the front lines of the Content Marketing revolution for quite some time now. Both as a founder and an author of a couple of books. As someone that’s been forging forward to try to end the world of all this bad, boring content and try to help our customers and help us all create great content.
Byron shared his 10 secrets for scalable content C Level Executive Email Lists creation, approaching creativity, Digital Marketing practices and hacks for managing a team of creators.
Check out the full video interview (or read the transcription below):
Transcription:
Vitor Peçanha: There you go. Hello everyone. Welcome to another Jam Session. I’m Vitor Peçanha here. I’m co-founder and CMO at Rock Content and I am your host today.
Just to remind you: our Jam Sessions are a mix of presentations, interviews and webinars, with Marketing and SaaS leaders and thought leaders, all powered by Rock Content.
Today, we have a very special guest.
Someone who’s really aligned with our mission of creating great content, not only for customers, but for the market.
It’s Byron White, founder of WriterAccess and Content Marketing Conference (CMC), also now part of the Rock Content family.
Welcome Byron.
Byron White: Great to be here. Thanks for having me.
Peçanha: Awesome. Why don’t you tell us a little bit about yourself, like, where did your passion for Content Marketing come from?
Byron: Yeah, wow, you know I’ve been on the front lines of the Content Marketing revolution for quite some time now. Both as a founder and an author of a couple of books. As someone that’s been forging forward to try to end the world of all this bad, boring content and try to help our customers and help us all create great content.