Post by account_disabled on Sept 12, 2023 5:33:05 GMT -6
Digital advertising tools are next in line to jump into the wider use of artificial intelligence. Why should this be of interest to companies and decision-makers who advertise on Google or social platforms? In this blog, I will go through where paid Google Ads advertising is going in the next year.The Google Marketing Live event showcased the new AI features of Google Ads, which are promised to further simplify the process of creating campaigns, improve the relevance of ads and, most importantly, multiply the business results of advertisers.
Campaigns based on chat conversations - Google Ads AI Google's artificial intelligence-based conversation directly in the Google Ads user interface is about to become real. The principle is therefore similar to, for example, Open AI's ChatGPT discussion. Everything is based on Phone Number List the generative exchange of messages between humans and artificial intelligence.Google Ads AI analyzes landing pages and ads and summarizes the content to create relevant keywords, ad titles, descriptions, images and other creative material for Google Ads campaigns.
With the help of this new feature, Google AI promises to save the advertiser from the heaviest work, which will inevitably come up, especially when setting up large advertising accounts.However, there is no need to fear that all control has been lost! As an advertiser, you can edit advertising texts and images created by artificial intelligence before they are implemented.There are endless words of praise from Google, but how should a company using the Ads platform as its advertising channel react to these changes? And do marketing agencies have a role at all anymore.
Campaigns based on chat conversations - Google Ads AI Google's artificial intelligence-based conversation directly in the Google Ads user interface is about to become real. The principle is therefore similar to, for example, Open AI's ChatGPT discussion. Everything is based on Phone Number List the generative exchange of messages between humans and artificial intelligence.Google Ads AI analyzes landing pages and ads and summarizes the content to create relevant keywords, ad titles, descriptions, images and other creative material for Google Ads campaigns.
With the help of this new feature, Google AI promises to save the advertiser from the heaviest work, which will inevitably come up, especially when setting up large advertising accounts.However, there is no need to fear that all control has been lost! As an advertiser, you can edit advertising texts and images created by artificial intelligence before they are implemented.There are endless words of praise from Google, but how should a company using the Ads platform as its advertising channel react to these changes? And do marketing agencies have a role at all anymore.