Post by account_disabled on Feb 18, 2024 2:29:21 GMT -6
This made me wonder whether what I saw here was a fluke or if I had actually stumbled upon something that could be used positively. In other words; whether I would be able to generate positive lifts by changing the possessive determiner to My in cases where the CTA copy made use of Your. I ended up performing this test on a number of websites and landing pages and consistently saw lifts by using My rather than Your in the button copy. The most dramatic lift was actually in connection with an A/B tests that Oli and .
In this case, we saw a 90% increase in click through rate when we Buy TG Database tested Get my free 30-day trial against Get your 30-day trial. Negative A/B Test Results How adding a privacy policy reduced sign-ups by 18.70% Here’s another great example of a test where I was very confident that my treatment would kick ass. In fact, I didn’t even perform the test to see whether the treatment would generate a lift, I performed the test to see how much of a lift it would generate. The client here is Bettingexpert.com an international betting community. I was hired to optimize the home page with the goal of getting more potential users to sign up for a membership.
Negative A/B Test Results I decided to focus on the most critical part of the page – the sign-up form itself. One of the things that struck me early on was the fact that there the form had no privacy policy. Taking the nature of the website into consideration, it seemed quite safe to assume that adding a privacy policy would mitigate anxiety and make more people sign up. I decided to test a slight variation of a privacy policy that I had come across on a very popular online marketing blog. The policy said, “100% privacy – We will never spam you”. Negative A/B Test Results As mentioned, I felt very confident while setting up the test, and I was excited about the prospect of seeing how much better the treatment would perform in real life.
In this case, we saw a 90% increase in click through rate when we Buy TG Database tested Get my free 30-day trial against Get your 30-day trial. Negative A/B Test Results How adding a privacy policy reduced sign-ups by 18.70% Here’s another great example of a test where I was very confident that my treatment would kick ass. In fact, I didn’t even perform the test to see whether the treatment would generate a lift, I performed the test to see how much of a lift it would generate. The client here is Bettingexpert.com an international betting community. I was hired to optimize the home page with the goal of getting more potential users to sign up for a membership.
Negative A/B Test Results I decided to focus on the most critical part of the page – the sign-up form itself. One of the things that struck me early on was the fact that there the form had no privacy policy. Taking the nature of the website into consideration, it seemed quite safe to assume that adding a privacy policy would mitigate anxiety and make more people sign up. I decided to test a slight variation of a privacy policy that I had come across on a very popular online marketing blog. The policy said, “100% privacy – We will never spam you”. Negative A/B Test Results As mentioned, I felt very confident while setting up the test, and I was excited about the prospect of seeing how much better the treatment would perform in real life.